41. Turning Marketing Outside-In to Be a More Customer Centric Company Follow Thomas Sjöberg January 15, 2020 08:24 Updated Sections in the Article December 10, 2019 In this episode we are talking to Hugo Carlén, Project Manager PIM Transformation at SKF about how you can turn marketing outside-in to be a more customer centric company and what role PIM can have in that transition. Related articles 8. How to Deliver a Great Customer Experience Feat. Carlos Hidalgo 2. Five Tips for a Successful PIM Project 36. PIMtalk Live! How B2B Manufacturers are Preparing and Thinking like B2C Marketers Comments 0 comments Please sign in to leave a comment.